Fusion

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Fusion

Fusion Functional Sportswear

The brand Fusion is a relatively new brand in the running world. It was founded in 1999 in the city of Aalborg in Northern Denmark. With their high quality sportswear, Fusion is becoming increasingly popular amongst endurance athletes such as runners. But Fusion’s excellent collection reaches far beyond the running scene, it’s also celebrated amongst cyclists and triathletes. Fusion’s keen eye for design pays off; their range boasts engineering excellence, provides protection and helps optimise performances.

 

Fusion Running Clothing

Are you into ultimate comfort? Do you like to go for quality? Then Fusion is your brand of choice. Thanks to Fusion’s unique approach to production (read on to find out more) and its focus on sportswear, the brand knows to offer the best gear with the most comfortable fit. Take for instance the X-Long tights and pants. Specially for tall runners and people who can’t stand cold ankles, Fusion has designed tights with extra long legs for men and for women. These training pants ensure extra coverage and extra comfort. What more does a long-legged runner want? Other great examples of comfy Fusion gear are the C3 short and long tights, but that goes for all Fusion gear actually.

For male as well as female runners the Danish brand has a wide and unique collection of clothing available: find your Fusion running tops, tights, jackets and vests at 21RUN.

 

Showing the World What Sustainability Means

Fusion is a market leader when it comes to sustainability. By producing relevant goods in small quantities, the Danish brand knows to tackle overproduction and waste - which still is the number one problem of the fashion industry. Instead of overproducing goods that go out of fashion and end up being burned to make space in warehouses, Fusion chooses for manageable production and carry-over models. With the motto ‘functionality before fashion’ the brand really initiates change!

Next to that, the company produces locally and thereby ensures that raw materials as well as finished products are freighted across as short a distance as possible - hereby eliminating enormous CO2 emission because of intercontinental transport. For the production, Fusion has its own factories. This enables them to better plan and adapt production methods, making the step from ideas to action as small as possible. But that’s not the only benefit of having your own factories: because of the direct connection there’s no necessity for mass production and small improvements to products can be quickly implemented. That also is exactly the reason why Fusion is able to offer such highly qualitative sports gear.

Since Fusion’s factories are located in Lithuania and everything is thus produced within the EU, Fusion knows to guarantee the quality of goods, but more importantly that environmental guidelines are met and that workers’ rights are respected. What’s more, All Fusion products and subcontractors are Oeko-Tex certified. This ensures that no harmful substances are used in any part of the proces or in any of the items in their collection. All-in-all, Fusion shows how it’s done when it comes to sustainability. This brand really is future proof.

 

Fusion and 21RUN

Fusion’s choice for quality, sustainability and durability echoes 21RUN’s mission to Guide, Support and Motivate people to run. Taking good care of yourself is the first step in taking care of your surroundings. Start caring and join the battle for a fairer and more active world.