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HOKA ONE ONE

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HOKA ONE ONE

HOKA ONE ONE was founded in 2009 as a critical reaction to the trend of the time; back then shoes became more and more minimalistic: weight was cut, midsole were made thinner, uppers became see through and everything seemed focused at making running shoes as light as possible. HOKA did the opposite and instead focused on comfort and stability. Their shoes were specially adapted for ultramarathon running. So offering a comfortable running experience mile after mile was of great importance to the brand.

 

The midsole

The distinctive extra-large midsole found in most HOKA shoes provided this extra degree of comfort and stability. Next to becoming very popular with ultra-runners the shoes also became increasingly popular with a larger audience; from beginning runners up to experienced ones and everything in-between, HOKA ONE ONE became the go-to brand for a wide variety of runners.

The midsole of HOKA ONE ONE’s running shoes is unique. Most HOKA midsoles are about twice the size of midsoles from other running shoe brands. HOKA uses the Meta-Rocker technology in most of their midsoles, which stimulates your heel-to-toe transition and propels you forward during your runs. The Meta-Rocker helps stimulates a natural running style and ensures good running efficiency.

Instead of placing your foot on top of the midsole, HOKA shoes place your foot inside of the midsole. This provides integrated stability for all types of runners, no matter your running style.