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21RUN is looking for a



30-38h Working hours per week


Careers at 21RUN > Content Marketer

Are you familiar with the German running scene and running market? Are you creative and good at writing? Then 21RUN is looking for you!

21RUN is the German online platform of All4sports. As Content Marketer you ensure that 21RUN’s product range is attractively presented to our customers. You are involved in further developing and successfully implementing our marketing strategy for Germany. In addition, you will help introduce the new products in our webshop and inform our customers about new releases.

About the opportunity

You will be part of our content marketing team. This team handles the online presentation of products and product categories. You will be the point of contact for addressing and reaching out to the target group in Germany. Your tasks include:

  • Co-development and implementation of our marketing strategy for Germany
  • Target group analysis of our German customers
  • Support in the further development of our social media strategy
  • Translation of content from Dutch or English into German

About you

As a content marketer you are a creative writer who can put ideas into words and who is happy to approach challenges creatively. You feel at home in the running world and already know or are eager to learn all about running products. Next to that:

  • You are available for 30-38 hours a week
  • You have excellent knowledge of the German language or are a native speaker
  • You are familiar with the latest developments in the German e-commerce sector

Your strengths

Think strategically

Work precisely

Write and think creatively

What we offer

A position in a company that grows rapidly and aims at becoming the largest running specialist of Europe.

A pleasant work atmosphere with committed colleagues who are into sports.

Staff discount on our complete range.

A modern, plush office above the All4running flagship store in the city centre of Alkmaar.

A competitive salary.

Pension scheme.

Dutch “bicycle plan”.

Reimbursement of travel expenses.

Working at 21RUN

An enormous love for sports and especially for running; this is the passion that drives 21RUN and the whole All4sports team. Our winner’s mentality combined with our expertise guarantees that we always strive to offer our customers the most suitable products. We even take it one step further: we always provide our customers with the best service when presenting our specialised, high-quality products. Our outstanding service as well as our expertise and passion for running are always our top priority – in our stores, our webshop and of course within the whole team.

What’s next



Are you interested in this position? We are looking forward to your application and your résumé.


We get to know each other, discuss the role and tasks, and hopefully have a match.


In the second interview we will take a closer look to see whether you fit in our team. Possible framework conditions can also be discussed.


We discuss the last details and then sign the contract!

Do you have any questions about this vacancy?

Then please contact Kars van der Gragt:

Apply now


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