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Move your mind at sunrise

ASICS’ special Sunrise Red Collection has been designed to stimulate you to run and uplift your mind.

A New Year, a New Start

The eventful past year gave ASICS food for thought. Their philosophy “Sound Mind, in a Sound Body” has become more relevant than ever. ASICS is convinced that running has a positive effect on your mental health. And staying sane during a pandemic can be pretty tough. To help you through and to honour their philosophy, ASICS presents a brand new collection. Your favourite running shoes are now available in the Sunrise Red colourway.

ASICS SunRise Red Novablast

ASICS Novablast

The ASICS NovaBlast is one of ASICS latest, neutral models, which was developed over the past year. The NovaBlast are neutral running shoes, ideal for running longer distances. The FlyteFoam-Blast technology used in the midsole makes the shoes ideal for long endurance runs. The innovative FlyteFoam-Blast foam has been developed for the best energy return.

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ASICS SunRise Red Gel Nimbus 23

ASICS Gel Nimbus 23

The iconic Nimbus model has been the reliable training partner of many runners for years on end. The Nimbus 23 is a neutral running shoe and features a layer of FlyteFoam in the midsole. This foam ensures that you experience optimal cushioning with every step you take. The sole of the ASICS Gel Nimbus 23 has been improved and now absorbs shocks experienced during landing phase even better. This makes it easier to go on for longer and smoothens out your heel-to-toe transition.

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ASICS SunRise Red Gel Kayano 27

ASICS Gel Kayano 27

Thanks to the high level of comfort and stability, the Kayano is also suitable for running longer distances and even marathons. The Kayano has been developed for overpronating runners and ensures a more efficient running pattern. The Guidance Trusstic System, which is integrated with the Guidance Line technology, helps achieve this. Yet another feature of the Kayano is that the model is gender-specific, which means that the shoes are a bit softer for women when compared to those for men.

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ASICS SunRise Red Gel Cumulus 22

ASICS Gel Cumulus 22

The Cumulus 22 is a neutral running shoe which is suitable for daily training sessions. The midsole of the shoe is made with FlyteFoam material, which increases the durability of the shoes. ASICS’ famous Gel material can be found in the forefoot as well as in the heel. The carbon rubber outsole and the AHAR material help to absorb shocks experienced during running, so that you stay comfortable throughout your runs.

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A Sound mind,

In a sound body

The name ASICS is inspired by the acronym for the Latin phrase “Anima Sana In Corpore Sano” (“You must pray for a healthy mind in a healthy body”). These words made a deep impression on the founder, Mr. Onitsuka, and inspired him to make sports shoes. His goal: to use sports to nourish the healthy mind and body of young people. With a healthy mind we will be motivated to move and when we move our body, we move our mind and become optimistic, energized and clear-headed.

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Move your mind

Japanese Flag

A Symbol of Hope

The red circle in the Japanese flag symbolizes the sun. Due to its red colour, the flag is mainly associated with a rising sun. Because of this, but also because of its geographical location in the far East and the fact that the sun rises in the East, Japan has often been viewed as the land of the rising sun. Sunrise symbolizes “hope”. The start of a new day, a new chance, a new world. With this symbol, ASICS encourages people to go out and run at sunrise. Like this you can start the day actively and with a positive mindset. Whether you need extra support, comfort or an energy boost, the Sunrise Red Collection helps you start your day with positivity.

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